Emanuele Schmidt (1959) is a business consultant and President of MIDA, an international consulting & training agency headquartered in Milan, Italy. He has gained significant experience after more than 20 years in the retail industry, which he leverages to develop consultancy and training projects for large-scale distribution (food and nonfood) groups, mono-brand & multi-brand retailers in the fashion and luxury industry. Emanuele is also the author of several books and articles.